The Portfolio of Garth Gower
New York Life
A fotune 100 company focusing on the financial needs of individuals. Working 9 years in the sales and marketing division of thier investments company, I've helped grow thier digital stategies.
Below are some of my recent projects.
Investments Blog
Role
Lead designer, art director, UX developement, design processes.
GoalsThrough social and email campaigns increase brand awareness while providing investments insights. Over 2,500,000 visitors to date.
Visit the SiteEmail Branding
During a current rebranding of our invesments I was charged with designing, developing our responsive email templates for marketers to compose in our email campaign system. Using best practices and analytics, our goal is to increase speed to market, consistency, and click though rates. My previous UX recommendations resulted in a 3% click through rate increase.
Index IQ: New York Life Investments ETFs
